We are the fresh produce industry's sustainability experts,

helping your organization measure, improve and credibly

promote your sustainability efforts. We identify opportunities

that provide risk mitigation and real ROI.


Let us show you what we can do!

The mission of Measure to Improve is to help agricultural producers and processors measure, improve and credibly promote their sustainability efforts. We believe the driving force behind sustainability starts with a good business case. We set out to discover the economic savings that also translate into environmental benefits. We show companies how to stay ahead of mandates and appeal to the growing segment of environmentally conscious buyers.​




Nikki (Rodoni) Cossio is a recognized leader in the produce industry known for building successful sustainability programs and implementing innovative solutions.



Our vision is to shape and mold what sustainability is in the produce industry

by communicating sustainability and translating economic, social, and environmental benefits between sellers and buyers. We will guide produce companies on using sustainability initiatives to increase profitability, gain market visibility, engage employees, and take a proactive approach to address sustainability in a way that is meaningful to the produce industry.



Success! Message received.

Mailing Address:

820 Park Row #333 Salinas, CA 93901-2406


Nikki (Rodoni) Cossio, Founder & CEO

Phone: 831.594.7972


  • Facebook Social Icon
  • LinkedIn Social Icon