Advancing Markets for Sustainable and Regenerative Agriculture in Speciality Crops

Measure to Improve is proud to partner with the International Fresh Produce Association (IFPA) to support growers in California and Washington through the USDA Advancing Markets for Producers (AMP) Program.

Working directly with up to 100 growers across California and Washington to implement conservation practices, measure impact, and connect that work to real market opportunities.

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Sign Up Through IFPA
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Contact Measure to Improve

What This Program Is

The USDA Advancing Markets for Producers (AMP) Program helps specialty crop growers implement conservation practices with financial support, hands-on technical assistance, and a stronger connection between what happens in the field and what the market values. This is a farmer-first program built to support real operations, real implementation, and real opportunity.

What Growers Receive

  • Financial Support

    Up to $28,000 per year in program support, including direct cost reimbursement, participation payments, and per-acre incentives.

  • Hands-On Support

    Growers receive one-on-one technical assistance, planning support, site visits, data tracking help, and coordination throughout the program.

  • Market Opportunity

    The program is designed to help connect conservation practices to product value, so growers are better positioned to communicate their work and capture greater market opportunity.

Measure to Improve’s Role

Measure to Improve leads the grower-facing implementation and support across the AMP Program. We work directly with growers to help navigate eligibility, support participation, document practices in a practical way, and provide ongoing support throughout the process.

  • Grower onboarding and eligibility support

  • Practice planning and implementation support

  • Soil sampling and site visits

  • Data tracking and documentation support

  • Ongoing coordination throughout the program

Measure to Improve serves as the centralized grower support team and primary point of contact throughout the program.

In Partnership with IFPA

This project is implemented in partnership with the International Fresh Produce Association (IFPA), which provides overall program oversight, coordination, and USDA reporting. Measure to Improve leads grower-facing implementation and support across the program.

Together, this work supports up to 100 growers across California and Washington.

Program Resources

  • Sustainability Strategy Solution

    Get a focused, customized roadmap in just 8–10 weeks. We help you zero in on the highest-impact opportunities, align your team, and set a clear path forward.

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  • Sustainability Compliance Solution

    Stop scrambling to meet buyer requests. We’ll build systems that make data collection and reporting simple, accurate, and audit-ready—year after year.

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  • Sustainability Certification Support

    Boost buyer trust with the right third-party certification—like Sustainably Grown, TRUE Zero Waste, or B Corp. We guide your team through every step for a smooth, successful audit.

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