Sustainability isn’t optional in fresh produce — it’s a business advantage. Consumers prefer eco-friendly choices, retailers like Walmart, Kroger, ALDI, and Whole Foods demand it, and regulations are catching up. Discover 5 data-backed reasons why sustainability drives profit, shelf access, and long-term resilience.

Get your copy of the Sustainability Simplified guide, designed exclusively for growers, shippers, and packers in the fresh produce industry.

Sustainability isn’t just about ROI. It’s a smart, long-term business strategy. Learn why fresh produce companies that prioritize resilience, risk reduction, and strategic planning are best positioned to thrive in a changing market.

Discover how the California Walnut Board’s Virtual Learning Series is helping growers adopt sustainable practices. From soil health to carbon strategies, each expert-led session offers practical tools and insights. Measure to Improve supports the series with planning, facilitation, and grower-focused follow-up resources.

Biochar can be a valuable tool to support soil health, reduce water use, and repurpose agricultural byproducts into something of lasting value.

The California Walnut Board and Commission are taking focused, meaningful steps to support the long-term success of California’s walnut industry.

For years, the produce industry has been accused of not telling its story. Historically, we’ve been heads down, focused on the work: planting, growing, harvesting, shipping, processing. We did it all with pride, but quietly.

The California Ag Leadership Foundation’s program (CALP) is a 17-month immersive experience designed to push participants beyond their comfort zones, fostering leadership, advocacy, and community impact.

As we step into 2025 at Measure to Improve (MTI), we're excited for the many opportunities for growth, collaboration, and innovation. This year's focus on growth and expansion reflects our commitment to scaling our impact and delivering meaningful sustainability solutions for the fresh produce industry.

Retail giants like Walmart, Costco, Aldi, and Kroger have set clear expectations for their suppliers, and they’ve shifted from asking for sustainability to requiring it. This isn’t just another checkbox—it’s an opportunity to align with your biggest customers...

North Bay Produce announced that the cooperative is working on a comprehensive sustainability strategy focusing on climate-smart agriculture, reducing plastic packaging and engaging growers in environmental stewardship...