August 10 2021

EFI Receives Two-Year Grant From California Workforce Development Board 

 Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, announced a two-year grant from the California Workforce Development Board awarded in conjunction with Measure to Improve, LLC. 

March 15, 2021

Building Blocks for a Social Responsibility Program

If a produce company was to build a social responsibility program, what should it consist of?  The Packer asked 41 produce industry leaders this question in a recent survey: “What are the essential elements of a responsible social responsibility program?”

March 15, 2021

Social Responsibility Revolves Around People

Social responsibility is all about helping people do better, most industry leaders agree.


And it is also more than that. 

March 15, 2021

The Top 10 Social Media Follows for Produce Industry Professionals

If you’re looking to stay current with food and retail trends and consume great content from fellow industry members, LinkedIn is the place to be. Here are a few of the people you can follow for great information and perspective in 2021.

March 15, 2021

The Packer Introduces Lettuce Learn More Podcast

The education sessions from The Packer’s recent Sustainable Produce Summit and this week’s West Coast Produce Expo are coming soon to the new Lettuce Learn More Podcast.

October 30, 2020

Duncan Family Farms® Launches New Water Efficiency Initiative

Duncan Family Farms® is doing its best to commit to water efficiency and has taken on the help of Measure to Improve to solve this sustainability issue.

October 22, 2020

PMA Welcomes Six Industry Leaders to PMA Board of Directors

Produce Marketing Association  (PMA) welcomed six new industry leaders to the PMA Board of Directors (BoD) on Thursday, October 20 as the board met for the first time. The newly elected leaders span the industry supply chain and the global community. PMA’s BoD is a highly engaged contingent of industry leaders who provide a variety of perspectives and experience from across the global produce and floral supply chains. They work with PMA staff and other industry members to help carry out the PMA mission to connect, inform and deliver industry solutions to enhance member prosperity.

September 01, 2020

True Advisors Work Toward a Zero Waste Future

In 2017, Green Business Certification Inc. (GBCI), the global certification body for Leadership in Energy and Environmental Design (LEED), began administering complementary rating systems to address key sustainability measures in the green building industry. The Total Resource Use and Efficiency (TRUE) rating system, a zero waste certification program, was among them.

August 27, 2020

Californa Giant Berry Farms Announce the World's First Sustainably Grown Certified Strawberries

In partnership with Measure to Improve, Satsuma Farms becomes the first strawberry grower in the world to achieve the Sustainably Grown certification from SCS Global Services

August 24, 2020

Measure to Improve Guides True Certification Process

Measure to Improve, Salinas, Calif., has helped six facilities achieve Total Resource Use Efficiency (TRUE) Zero Waste Gold Certification.

August 12, 2020

Congratulations California Giant Berry Farms on this achievement!

MTI was proud to be a partner and support the success of this program. This was accomplished through, teamwork, dedication, and a commitment to sustainability. | True Zero Waste Certification.

October 22, 2019

Helping companies measure and expand their sustainability efforts

“We are a sustainability consulting firm that is committed to helping the produce industry collect, report, validate and communicate their sustainability initiatives,”

October 14, 2019

California Central Coast Sustainability Exchange to Host Supply Chain Sustainability Panel Before PMA Fresh Summit

VENTURA, CA - The countdown to PMA Fresh Summit has begun, signifying another hot ticket event just around the corner. Whether you are a buyer, retailer, or foodservice operator in our industry, if you want to succeed in your sustainability ventures the best place to glean the most valuable insights is at this year’s exclusive 2019 California Central Coast Sustainability Exchange (CCCSE) on October 15 and 16.

September 04, 2019

Nikki Rodoni, Hank Giclas, Alison Edwards, and Kelli McCune Discuss Sustainability In Action Event

MONTEREY, CA - Mark your calendars for “Sustainability In Action,” a meeting taking place on Thursday, September 26, in Salinas, California, from 10 a.m. to 3 p.m. at the CSUMB City Center. It’s an invaluable experience for agricultural producers and processors that would like to get started in building out their sustainability programs or streamline those that already exist.

January 07, 2019

California Giant Berry Farms Introduces Sustainability Initiative

WATSONVILLE, CA - Consumers aren’t the only ones looking to be more environmentally friendly, with companies like California Giant Berry Farms making major sustainability strides. This year, the berry company is introducing a new sustainability initiativeto not only be more conscientious of the environment, but also to increase efficiencies and profitability, reduce costs, and engage employees.

May 22, 2019

Measure to Improve's Nikki Rodoni Recognized as a Clean Air Leader

SALINAS, CA - Congratulations are in order for sustainability activist and produce industry pro Nikki Rodoni, CEO of Measure to Improve (MTI), who just received a Leadership Award of Distinction at the Clean Air Awards from the Monterey Bay Air Resource District.

May 16, 2019

Measuring sustainability is key to progress, panel says

PALM DESERT, Calif. — Produce companies who ignore measuring sustainability do so at their increasing peril, panelists said at The Packer’s West Coast Produce Expo.

In a May 10 session moderated by Produce Retailer Editor Ashley Nickle, produce industry leaders talked about how they define sustainability, make it a priority and measure their efforts.

January 10, 2019

Measure to Improve’s Founder and CEO Nikki Rodoni Discusses Sustainability

“More simply, sustainability has three pillars: people, planet, and profit. You must include all three to really define something as truly sustainable.”


MTI’s founder & CEO recently sat down with And Now U Known to discuss sustainability and the integral aspects of a sustainability program.

January 07, 2019

California Giant Berry Farms Introduces Sustainability Initiative

With ever-changing industry trends, food forecasting and technology advancements, there is a topic that is also trending as the new year rolls in: sustainability.

The conversation of sustainability began at California Giant Berry Farms a year ago when they met with Nikki Rodoni, chief executive officer of Measure to Improve...

December 19, 2018

The Produce Moms Podcast

Episode 32: Sustainability for a Healthier Planet with Nikki Rodoni, Founder & CEO of Measure to Improve


“Sustainability is meeting the needs of the future without compromising future generations.”

This week on the Produce Moms podcast, we are learning more about sustainability from Nikki Rodoni, the Founder and CEO of Measure to Improve. Measure to Improve exists to help producers and processors measure, improve and credibly promote their sustainability efforts. They provide analysis, resources and training, among many other services.  


November 15, 2018

In Their Words — Nikki Rodoni

Nikki Rodoni founded Measure to Improve (MTI) in 2014, with the goal of becoming a full-service sustainability consulting company committed to helping growers/shippers and processors collect, validate, and communicate their sustainability initiatives and credibly respond to environmentally and socially conscious consumers inquiring about where, what and how their food is produced. 

MTI has worked with their clients on a variety of sustainability programs, including water management, energy and waste reduction programs, and responding to buyer surveys. 

June 21, 2018

Monterey County Producers Lead Sustainability Efforts in Zero Waste

SALINAS, Calif.  - Measure to Improve, LLC. (MTI), agriculture industry sustainability consultants, has guided two leading Monterey County producers in developing their zero waste programs. These programs have now achieved the highest levels of TRUE (Total Resource Use and Efficiency) certification through Green Business Certification, Inc. (GBCI). Pursuing zero waste goals helped these companies do more than simply reduce the amount of waste that goes to the local landfill: Taylor Farms and Ippolito International have both discovered financial savings by becoming more resource efficient, a win-win for the community and these companies.

May 08, 2018

"Measure to Improve" Succeeds

New Salinas Chamber member "Measure to Improve" assisted their client Ippolito International in earning two TRUE Gold Zero Waste Certifications for its Value Added Facility and Packing Shed; a first for Monterey County.

April 04, 2018

Ippolito International Earns Two TRUE Golds Certifications for its Merrill Street and Blackie Road Facilities

Ippolito International has announced that it is the first grower/shipper in Monterey County to have been awarded a Gold certification under TRUE(Total Resource Use and Efficiency) certification system for its Value-Added Facility and Brussels Sprouts Packing Facility. TRUE, administered by Green Business Certification Inc. (GBCI), aims to help facilities define, pursue, and achieve zero waste goals while becoming more resource efficient.

February 26, 2018

Measure to Improve Partners with Ten Greener Fields Together and PRO*ACT to Reduce Waste to Landfills

Agriculture industry consultant Measure to Improve is teaming up with Greener Fields Together (GFT) to launch a new sustainability program to reduce waste across the supply chain. Ten of PRO*ACT’s top suppliers have already signed the Waste Reduction Pledge to help reduce waste sent to landfills from their facilities.

November 14, 2017

Think Beyond Plastic™ Announces Executive Advisors

Think Beyond Plastic™, the global leader in advancing solutions to plastic

pollution through innovation and entrepreneurship, announced today that it has formed an Advisory Board to

steer the work of the Sam Farr Innovation Center, which will accelerate commercialization of research and

innovation with focus on plastic pollution.

November 14, 2017

Measure to Improve's Nikki Rodoni Joins Think Beyond Plastic™ Advisory Board

Industry sustainability advocate and Measure to Improve CEO Nikki Rodoni has joined the Advisory Board of an influential global leader in advancing solutions to plastic pollution this week. Rodoni will now be part of the newly established Board for Think Beyond Plastic™, joining the likes of Mann Packing’s Gina Nucci, Driscoll’s Scott Komar, and other top sustainability influencers in the produce industry and beyond.

September 20, 2017

Salinas Land Company and California Orchard Company Celebrating 100-years of Business in Salinas Valley

King City-based California Orchard Company and The Salinas Land Company are celebrating their 100-year anniversary. The two companies are celebrating the auspicious occasion with their Salinas Land Co. and California Orchard Company Centennial Celebration held September 22, 2017 from 11:00AM to 4:00PM at the the Los Ositos Vineyards.

January 09, 2017

Measure to Improve, LLC Announces New CORE Sustainability Services

Measure to Improve, LLC, the produce industry’s “go-to” sustainability consulting experts, today released its new core services to help customers achieve a better ROI from their sustainability efforts, mitigate potential risks, and respond favorably to sustainability requests from retailers and distributors.

November 17, 2016

Measure to Improve Earns Zero Waste Accreditation

Measure to Improve, LLC Nikki Rodoni and Wyatt Maysey Earn Certified Zero Waste Business Associate accreditation from the U.S Zero Waste Business Council.

June 07, 2016

Food Waste Meeting a Great Success!

The Monterey County Sustainable Working Group's recent meeting featuring author and expert Dana Gunders, attracted a large and diverse group to learn about and discuss the challenge of reducing food waste.

April 22, 2016

Fresh Leaf Farms Recycling Program

Since July 2015, Fresh Leaf Farms' Salinas, CA facility has diverted nearly 3,000 tons of organic waste, 175 tons of cardboard, and almost 20 tons of plastic from the landfill. 

April 21, 2016

Our New Website

Thanks for visiting our new website!  Here's more information via "And Now U Know."

April 18, 2016

Heading to Washington, D.C. for Annual Sustainability Consortium Summit

This week, Nikki travels to Washington, D.C. for the second annual Sustainability Consortium Summit.  Nikki was invited to the Summit to represent and provide key input for fresh produce growers in California.  At the Summit, Nikki expects to learn about the latest breakthroughs in sustainability and connect with Sustainability Consortium members and guests, from retailers to suppliers to NGOs, to drive collective action around sustainability.


The Sustainability Consortium is an international organization focused on transforming the consumer goods industry to deliver more sustainable consumer products. This year's summit, held during Earth Day in Washington, D.C, will feature many speakers including VPs and Directors from organizations such as Mcdonald's, Walmart,  Unilever, and The Nature Conservancy.

September 02, 2015

JV Farms Organic Ranch Hones in on Sustainability Focus

JV Farms Organic Grower Israel Morales and his grandson, Christian Morales, Ranch Manager, look to ensure the future in present practices. 

July 31, 2015

MTI supports D’Arrigo in Developing Farm Water Case Study

MTI is proud to have worked with D’Arrigo Bros. Co., of California in the creation of this consumer-facing report, which details their water conservation program. You can find the report below and on D’Arrigo’s website.

February 18, 2015

Monterey County Sustainability Working Group

The idea of competitors sitting down together and discussing their companies’ strategies and initiatives may seem like a long shot to some, but that is exactly what the Monterey County Sustainability Working Group (MCSWG) does.

December 16, 2014

JV Farms Organic recycling efforts spread companywide

The CEO of a large western U.S. vegetable operation was front and center when it came time to rally companywide support for stronger recycling and sustainability efforts.

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