Sustainability News for the Fresh Produce Industry

Reporting season is here, and I know how stressful it can feel to balance THESIS and Walmart’s Project Gigaton deadlines alongside the demands of running your business. That’s why we created the Quick Start Compliance Solution. The goal of this solution is simple: to meet you where you are, simplify the process, and ensure your sustainability story gets told accurately and on time. We can help reduce confusion and avoid last-minute reporting, allowing you to respond with confidence, clarity, and credible data.

Shortly after launching Quick Start Compliance earlier this month, enrollment filled quickly. Although the main sign-up window has closed, we’re still accepting a limited number of compliance clients on a case-by-case basis for high-level support this fall.

If you need help navigating this reporting season, don’t hesitate to reach out. We’re happy to talk through your needs and how we can support your team.

Warmest Regards,

Nikki Cossio - Founder & CEO - Measure to Improve

What We’re Seeing in the Produce Aisle

Sustainability in fresh produce is more than just demonstrating your values, it's proving to be a good for business. Did you know most shoppers will pay more for sustainably produced goods, and the majority choose the sustainable option when prices are the same?

Our latest article highlights five data points that show how consumers, retailers, and regulators are reshaping the produce industry and what it means for growers, packers, and shippers.

Check Out the Stats

New Case Study: Neglected Acres with Organic Opportunities

We’re excited to share our latest case study, spotlighting the transformation of Bonita Ranch from neglected acres into a thriving organic farm. This project shows not only the power of vision and hard work, but also the importance of documenting progress in a way that retailers and consumers can trust.

When Main Street Produce and Farmers Gate set out to transform Bonita Ranch, they knew the story itself would matter — but also that it needed proof to back it up.

Measure to Improve was brought in not to market the project, but to document it in real time, ensuring every step could be trusted, validated, and shared with confidence. By building a framework that aligned storytelling with retailer and consumer sustainability expectations, we helped capture the data and insights that turn transformation into a credible, lasting story.

Read the Case Study

Takeaways from SEPC Southern Innovations 2025

Earlier this month, Measure to Improve attended and exhibited at the Southeast Produce Council’s (SEPC) Southern Innovation conference in Charlotte, NC.

We’re grateful to SEPC for the opportunity to showcase our services, hear first-hand from potential clients about their challenges and support needs, and answer top-of-mind questions about sustainability.

Read the Highlights